Food

7-Eleven and Los Angeles-based custom footwear brand The Shoe Surgeon partnered on a cause campaign and sweepstakes that ran throughout the college football season.

Touchscreens on select GE wall ovens and slide-in ranges enable consumers to explore seasonal culinary inspiration and add ingredients to their Kroger cart.

Looking to efficiently support multiple retailers, the baby food brand partnered with digital media agency Goodway Group in the fall of 2022 to come up with strategies for how best to work with Instacart’s retail media network.

The 2023 Designalytics Effectiveness Awards showcase food, beverage and personal care brands whose package redesigns sparked sales increases.

New research from Chicory and the Path to Purchase Institute validated that as shopper behaviors have evolved, in-recipe, contextual commerce is a major growth opportunity for the grocery industry.

The Unilever brand’s product launch at the retailer was supported by social and retail media.

Retailer and CPG brand panelists discuss their biggest wins with consumers and lessons learned in 2023 and predictions and emerging solutions for the year ahead.

This year’s impressive list of 37 winners represent a diverse mix of voices from brands, retailers, agencies and solution providers.

Three campaigns won OmniShopper Awards in the "Integrated Path to Purchase Activation" category.

Seven campaigns won OmniShopper Awards in five "In-Store Marketing" categories.