Loblaw: Savings Campaign a Hit With Customers
Loblaw Companies says its Hit of the Month program has saved shoppers more than 45 million Canadian dollars over its first six months.
The program is available at all the Canadian retailer's banners nationwide. It has offered deals on select items since it was rolled out in February.
The biggest seller across the country was Kraft Heinz's Kraft Dinner (KD). Nearly eight months' worth of boxes were sold in one month, the retailer said. Since its launch, the Hit of the Month program has featured crackers, rice, flour, cooking oil, soap, nuts and chocolate bars.
August's products are geared toward families preparing for back-to-school. Selections include toothpaste, cookies, candy and tortilla wraps.
"The Hit of the Month campaign really has been a hit! Each month we've featured three or four products that customers want at unbeatable prices," Mary MacIsaac, SVP, Loblaw marketing and brands, said in a release. "This campaign was designed to bring more value to customers across all our banners and divisions. The response has been nothing short of incredible, and we can't wait to see what the next six months hold."
