SpartanNash Debuts Fresh Store Model at Family Fare
Food distributor and supermarket company SpartanNash has debuted a modernized store concept as it reopened a redesigned Family Fare store in Holland, Michigan.
The store offers an array of fresh meal solutions, convenience-focused food selections, a beef jerky bar and a nostalgic vintage candy station. The refreshed store will serve as a model for future Family Fare remodels, with the Holland community being the first to experience and influence the new direction for Family Fare stores across the region, according to an Aug. 6 media release.
"We're thrilled to debut this updated Family Fare, which blends innovative concepts with the familiar, neighborhood feel our store guests know and love," SpartanNash executive vice president and chief merchandising officer Bennett Morgan, said in the release. "This transformation is informed by extensive shopper data and insights, aimed at enhancing convenience, quality and affordability. Our goal is to create an exceptional shopping experience that stays true to Family Fare's core pillars of freshness, friendliness and value and this store sets the stage for future updates across our stores."
SpartanNash says the redesigned store offers a “vibrant, market-style” shopping environment with several new features, including:
- An open bakery with live baking to fill the store with aromas of fresh-baked pastries, artisan breads and desserts.
- A dedicated value wall showcasing competitive promotions.
- Expanded deli options with fresh, grab-and-go meal solutions, such as a Caribbean grain bowl with salmon and chimichurri, as well as sandwiches like a fried wild-caught Alaskan cod.
- $20 healthy meal kits, designed to feed a family of four.
- A nostalgic candy station.
- A bulk jerky bar.
- Market fresh buys at new, lower prices with fresh-cut produce.
The retailer held a grand opening event on Aug. 3 in the parking lot, offering food and games, with proceeds benefiting the West Ottawa rugby team. It also made a donation to nonprofit Community Action House to provide meals for the community.
Additionally, another Family Fare refresh is planned for Sparta, Michigan, later this fall.
SpartanNash said it continues to invest in innovations that benefit associates as well as shoppers and the communities it serves. The Michigan-based grocery company operates 147 corporate-owned retail stores in nine states and distributes to more than 2,100 independent locations throughout the country.
SpartanNash retail banners include Dan’s Supermarket, D&W Fresh Market, Family Fare, Family Fresh Market, Forest Hills Foods, Martin’s Super Markets, No Frills, SunMart, Supermercado Nuestra Familia and VG’s Grocery.