Digital Commerce

A new report from North America-based marketing technology solutions provider Snipp Interactive helps brands navigate the digitally supercharged sports world.

Streamers can purchase products directly from Shopify merchant ads on their TV using the Roku remote.

The "OreoCodes" campaign nabbed medals across multiple categories.

The Path to Purchase Institute's latest proprietary research looks at the state of retail media according to agency professionals.

The new self-serve platform will eventually power the retailer’s entire retail media service portfolio.

More than half of U.S. consumers planning to shop the July 11-12 sales event say they'll spend the same amount as they did in 2022, and 23% expect to spend more, according to a report from Slickdeals.  

Northeast Grocery Inc. expands its partnership with Instacart, will roll out new e-commerce capabilities and launch a retail media network using Carrot Ads.

Virtual 3D worlds built for branding and entertainment are increasingly giving way to true commerce experiences. Here’s what marketers need to know.

​​​​​​​We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

From recessionary retail to the “Joyconomy” and inclusivity to Web3, the consumer experts and futurists at Wunderman Thompson Intelligence have provided their annual forecast of the most compelling trends to watch.