Digital Commerce

During NRF, one executive predicted that 2025 will be the year we’ll see proper value from AI solutions through transformational use cases in areas like customer service and search assistance.

We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

Using Google's advanced Gemini models, Wayfair is enhancing its massive product catalog and customer experience.

Executive Editor Tim Binder shares what he and his colleagues are excited about in 2025.

However, its success on the platform didn’t happen overnight, shared the brand’s Jamie Decker at NRF’s Big Show.

Dollar General Media Network's Molly Hjelm will take the stage on Feb. 19 to share how the retailer is redefining the space and engaging with consumers and brands for omnichannel success.

The retailer’s “bolder” look has begun rolling out across multiple touchpoints, including stores, digital properties, DOOH ads, merch and its new Home Office.

Amazon partnered with Warner Bros. to create a Harry Potter “Back to Hogwarts” 3D shop on Amazon.com.

The updated self-service platform enables brands to efficiently launch display, video, social media, CTV or in-store campaigns across multiple retail media networks.

On its Jan. 8 earnings call, Albertsons said it is looking past the demise of the Kroger merger while focusing on e-commerce, its loyalty program and the integration of the retailer app in stores.