Top Retail Media Stories From July 2025
Kroger, Target, H-E-B and others shared retail media-related advancements, collaborations and news during the month.
The Path to Purchase Institute and a number of retailers, brands and other commerce marketing entities shared retail media-related advancements, collaborations and other news and research in June. Some of P2PI’s notable headlines included:
- A Closer Look at H-E-B’s Self-Service Retail Media Launch: Following a quiet April rollout, the grocer shares how new tools are streamlining execution and meeting growing CPG demand for flexibility.
- Sam's Club Launches Omni-Impact for Deeper Campaign Insights: The measurement tool helps brands assess incrementality and performance across MAP’s omnichannel media ecosystem.
- How 2 Large Retailers Approach In-Store, Out-of-Store Retail Media: Albertsons and Dollar General pros explore how they’re deploying retail media networks to drive engagement and revenue.
- Retail Media Levers: Where Brands Can Focus to Prepare for Their Next Leap: Industry insiders weigh in on a variety of topics to help brands prepare for what's next in retail media, including loyalty, talent and self-service capabilities.
- Target's Roundel Eyes Growth With New Tools, Precision Strategy: The retailer media network is investing in new capabilities, including self-service, DOOH and experiential in-store activations.
- Kroger Consolidates Media, Loyalty and Insights Under RMN: New structure positions Kroger Precision Marketing as an end-to-end growth engine for brands, with data science and technology at its core.
- Dollar General Hires Retail Media Veteran Austin Leonard to Lead DG Media Network: Leonard brings more than 20 years of advertising and media experience.
- Gopuff, Disney Launch Virtual Concession Stand on Streaming: The move builds on Disney's broader strategy to make CTV ads more interactive, shoppable and measurable.
- Bodyarmor, Slim Jim, Valvoline & Others Target Summer Road Trippers: Get an inside look at GSTV’s first “Summer of Drive” campaign, which blends branded content, at-the-pump activations and measurement tools.
- Boost Amazon SEO: 5 Ways to Get in Good With Cosmo and Rufus: Small shifts can give PDPs a first-mover advantage.
- Circle K Rolls Out Nationwide Alcohol Cash-Back Program: While BevAlc promotions have traditionally faced compliance and measurement challenges, the new program helps brands run targeted, trackable campaigns within the retailer’s app.
- Hy-Vee Strengthens Retail Media Capabilities: The Midwest grocer accelerates its retail media evolution through multiple partnerships.
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Member Exclusives
- WATCH: Amplifying the Impact of Product Detail Page Images With AI: In this on-demand video, Vizit, the Path to Purchase Institute and Boiron's Sha Atakhanov explore the power of product page imagery and how AI can enhance its impact.
- WATCH: Retail Media Playbook: Campaign Planning & Analysis: Dive deeper into P2PI's Retail Media Planning & Analysis Playbook with this on-demand webinar featuring experts from the Retail Media Guild.
- Member Report: 5 Ways to Redefine the 'Treasure Hunt' With In-Store Retail Media: Retailers have traditionally sought to inspire that behavior with dedicated in-store areas, but a report by Quad encourages modernizing the tactic by incorporating digital advertising.
- Survey Finds Most Marketers Are Still Just Testing AI: InMarket surveys hundreds of marketers about their investment priorities every fall, but given how volatile the current economic climate is, the digital advertising company decided to do a fresh study in May.
