PriceSpider Rebrands as Wayvia, Unveils AI-Driven Commerce Intelligence Engine
Wayvia, the newly rebranded identity of PriceSpider, has officially launched with a focus on powering the next generation of AI-driven commerce.
The nearly 20-year-old company is introducing new capabilities designed to help brands navigate an increasingly algorithmic path to purchase.
As part of the launch, Wayvia debuted Wayvia MCP (Model Context Protocol), an AI-native commerce intelligence engine that allows brands to access product and market data through natural language queries — eliminating the need for dashboards or manual data queries. The solution is positioned as an infrastructure layer to support real-time decision-making by AI agents, shopper tools and brand teams alike.
Agentic AI Ushers in New Era of Shopping
The launch comes as major retailers are also preparing for a future shaped by agentic AI — autonomous digital agents capable of making purchasing decisions on behalf of consumers. Walmart, for example, is actively developing new advertising and merchandising strategies. The retailer is building agent-specific SEO strategies, developing multi-agent orchestration tools and investing in retail-specific AI infrastructure — all aimed at supporting machine-led decision-making.
A Closer Look at Wayvia’s Rebrand, Product Expansion
Wayvia’s rebrand and product expansion mark a significant evolution for the company, which began as a “Where to Buy” tool and has since grown into a full-funnel performance platform. Wayvia now offers tools and data across several core areas:
- Omnicommerce Data: Provides access to path-to-purchase and audience data across channels for analytics and AI integration.
- Shoppable Media: Connects media placements and AI shopping agents to retailer-level conversion data.
- Retail Intelligence: Delivers insights into product pricing, availability and competitive positioning.
“Wayvia reflects our belief that the future of commerce will be shaped as much by intelligent systems as by human decisions,” Anthony Ferry, CEO of Wayvia, said in a July 24 company blog post. “Brands need more than traditional dashboards — they need infrastructure built for AI.”
With this relaunch, Wayvia is signaling a strategic shift toward solutions purpose-built for the realities of modern retail — where AI-driven recommendations, dynamic pricing and agentic shopping tools are redefining how consumers discover and purchase products.
