Data & Analytics

What commerce marketers should know about artificial intelligence now — and how you can immerse yourself and move forward while the playing field is still level.

Albertsons Media Collective executive Evan Hovorka talks retail media measurement — and incrementality's role.

​​​​​​​Here’s a snapshot of industry leaders from the P2PI member community: Simply Good Foods and Skai.

​​​​​​​We cover the tech tools that are driving consumer understanding, engagement and conversion along the path to purchase.

​​​​​​​New concept features an expanded range of products, as well as immersive and interactive experiences designed to educate and inspire customers.

Consumption trade-offs: Research examines spending on discretionary general merchandise; plus, a look at snacking and candy purchasing.

Meet the 25 innovators who are forging the evolution of retail media and advancing connected commerce across the path to purchase.

Findings from 84.51°'s latest survey indicate concern over inflation is dwindling, Millennials are engaging more with meatless options, and shoppers are divided on what promotions they prefer most.

A new report shares tips to help marketers navigate the upcoming holiday season as U.S. and Europe shoppers grapple with the challenges of inflation and the climbing costs of everyday life.

Long-term and short-term trends indicate stronger consumer demand over the past six months, particularly in retail media and paid search, according to quarterly research from Skai.