Best Buy Uses In-Store TV to Reach Computer Customers Gingiss Gets Edgy for Prom Night Promo Back-to-School Spending to Pass $14 Billion Best Buy Enters the Loyalty Zone Back-to-School Shopping Survey, 2003 Sizing the P-O-P Market Front-End Focus Best Practices for Superior Checkout Merchandising Pathmark Gets Specific with Pepsi's Billions Giant Eagle Lands at Snapple Yard Sale Trying Promotes Buying The costs are down and the technology is in place -- now marketers need to exploit the full potential of interactive P-O-P First Previous 544 545 546 547 548 Next Last
