Pay to Play Toy marketers serve several masters and face difficult issues when addressing P-O-P, such as building relationships with retailers and negotiating retail display allowances. Swatch Debuts Cone Tower Sealy Touts Crown Jewel Mattress In-Store Virtual P-O-P Peapod's 'cyber-merchandising' may help marketers hone promotions Lenmar Provides Battery Solution at Retail Power Center kiosk offers retailers a category management system for batteries and revenue-sharing opportunities Owens Corning Rolls Out Three-Pronged In-Store Program Campaign Boosts Awarenss for Rechargeable Battery Recycling Uniroyal NailGard Tire Demo Nabs 1999 Best of the Times Award Burger King Virtual Fun Center Builds Loyalty P-O-P at Retail: Store Relations Combine merchandising goals and messages with displays that are the right size and easy for staff to assemble. E-Z Mart Generates Revenue with Video-At-The-Pump Fuji Supports Zip 250 In Stores First Previous 525 526 527 528 529 Next Last
