Turning Global Packaging Chaos Into Brand-building Unity Effective Category Management Depends on the Role of the Category An abstract from the Journal of Retailing, Volume 77, Issue 2 Congruency of Scent and Music as a Driver of In-Store Evaluations and Behavior Point-of-Purchase Tobacco Environments and Variation by Store Type A federal report on alcohol display and signage frequency Tic Tac Offers 'Incredible' Merchandising Program Castrol P-O-P Dispels Misconceptions Displays Help Consumers Navigate Digital Imaging Options Scientific Technique Measures Emotional Impact of P-O-P Research uses biofeedback to gauge consumers' response to in-store display designs Pepsi-Yahoo! Fusion Marketing Expands Promo Reach, Cuts Costs Customer-Loyalty Programs Offer Potential, Challenges Schieffelin & Somerset Offers Chandon Sparkling Wine Displays Test Campaign Sets Up Launch for Stupendous Redirects First Previous 521 522 523 524 525 Next Last
