Retailer & Consumer Attitudes About In-Store Sampling Results from surveys conducted by Mass Connections Kohl's Takes Up Fortune Telling Retailers Milk Dairy Month Campaigns Kroger Gets Its Day in Court with Lysol Not Just Child's Play Toy manufacturers juggle cost-effectiveness, how to appeal to mom and junior, differing store requirements and the benefits of licensing Superfeet Finds Room for P-O-P Improvement Trends in Media Advertising and In-Store Merchandising Presentation highlights from the P-O-P Senior Executive Congress Tesco TV Lifts Sales 10% for Brands, Agency Says Heineken 'Matrix Reloaded' Tie-in A case study from the Promotion Marketing Association's 2004 Reggie Awards Pedigree/Wal-Mart Paws to Recognize A case study from the Promotion Marketing Association's 2004 Reggie Awards Pepsi Black History Month Celebration A case study from the Promotion Marketing Association's 2004 Reggie Awards Hungry-Man's King-Sized Adventure A case study from the Promotion Marketing Association's 2004 Reggie Awards First Previous 501 502 503 504 505 Next Last
