Data & Analytics

Best Buy is winning with women -- and everyone else.

By segmenting their shoppers, retailers give manufacturers a scorecard from which to develop targeted initiatives.

Tomorrow's consumers may very well be shopping on their cellphones.

Retail integration with social networking technologies is still in its infancy, but social networks are not to be overlooked by those gathering shopper insights.

A conversation with Hedy Lukas, vice president of integrated marketing, Kimberly-Clark.