Data & Analytics

By segmenting their shoppers, retailers give manufacturers a scorecard from which to develop targeted initiatives.

Retail integration with social networking technologies is still in its infancy, but social networks are not to be overlooked by those gathering shopper insights.

A conversation with Hedy Lukas, vice president of integrated marketing, Kimberly-Clark.

Where you put shopper marketing will seal your success ... or failure.

Best Buy becomes a great place for women to shop by becoming a great place for women to work.

Opportunities for innovation and growth attract the best and brightest to shopper marketing.