Five Steps to Improve Shopper Marketing Impact The new realities of in-store merchandising -- and how brands can succeed Promise on the Perimeter Dairy, meat, produce and more seize 'meal solutions' opportunities on the outside F.Y.E. Ramps Up Social Media Marketing Going Where CPGs Do Research Companies like Hewlett-Packard and GlaxoSmithKline use on-site facilities to test visual merchandising, study shopper reactions and improve retailer relations Walmart Tests Virtual Makeup Mirror Walmart to Build Digital Coupon Platform Expo Expose 7-Eleven Hires KSS Retail Shopper Marketing Expo Preview: Featured Exhibitors JCPenney Promotes Executives First Previous 422 423 424 425 426 Next Last