Data & Analytics

Shoppers want value and convenience; unclear how this will change in the future

Studios and retailers look beyond DVDs and Blu-ray Discs to adapt to the movie consumer's changing habits.

Methods can be debated, but research starts with addressing what a brand wants to discover

Shopper marketing principles do apply online; companies seek to understand the Web's place on the path to purchase

Coca-Cola redesigns all juice brands across 145 countries to have a more unified portfolio

Software organizes shelf label campaigns