Data & Analytics

New research reveals how marketers can target U.S. ethnic groups more effectively by tapping into cultural ‘hotspots’ along the path to purchase

Packaged goods retailers, brands dive into e-commerce

A Q&A with Matt Pierre, General Mills' director of e-commerce

Oracle Data Cloud and various regional grocers discuss relevancy of circulars among today's shoppers

Manufacturer says ongoing 'Love Your Skin' effort is the biggest collaboration to date with retailer