Lowe's Names New Chief Customer Officer Measurement Can we measure? How do we measure? As shopper marketing has grown, measurement remains a challenge and a barrier within the discipline, according to these industry insiders Transparency with Store Brands Panel of retailers discuss how they are working to build trust with educated shoppers So-Lo-Mo Spotlight: At the Expo So-Lo-Mo editor Dan Ochwat walks the Expo floor looking for what’s new in social, location-based and mobile marketing tactics Are You Keeping Pace? Expo panel talks strategy, capabilities and technology in the retail world Purina Focuses on Dogs’ Brains Pro Plan’s partnership with Dognition educates dog owners about cognitive health Honest Tea Encourages Honesty Comings & Goings: November 2016 Mars Says ‘Thank You’ Via Walmart New platform turns slow summer period for chocolate into one of M&M’s biggest seasons at mass merchant Solution Provider News: November 2016 First Previous 303 304 305 306 307 Next Last
