Santa Makes Some Early Retail Rounds Measuring the Impact of Events Through POS data, loyalty cards and more, brands are following the return on sampling and experiential marketing Category Report: Beer Buyers Thirst for Local, Value Category is in line with food and other products, as shoppers put dollars behind economy brews and local crafts Hyde Tools Merchandiser Sees Double-Digit Growth Input from focus groups helps design revamped display Sara Lee Opens Product, Packaging Lab New facility centralizes R&D, speeds up packaging development and focus group testing Coke Tests RFID-Enabled Soda Dispenser Emotion-Sensing Software Could Aid Market Research Lowe's, Schlage Link Up Play N Trade Stores Adapt to Today's Social Gamers Special Report: Marketing To Youth Marketers tie retail to online and social networking to reach tweens and teens First Previous 939 940 941 942 943 Next Last
