Consumer Engagement

Marketers at Reef understand the surfer lifestyle because they live it too. Their laid-back vibe flows out to stores on fixtures and P-O-P.

Shopper segmentation has been around for decades, but better research capabilities are making it more crucial to strategy.

Store brands are ramping up packaging and product quality, creating much stiffer competition for national brands at retail

New look for Celestial Seasonings marks first major redesign since the brand's founding in 1969