Consumer Engagement

The new way forward is at the nexus of brand management and shopper marketing.

Are you ready to engage consumers along the digital path-to-purchase?

With consumers eating healthier throughout the day and eating more on the go, the salty snacks category is showing gains

Notes from a retail summit on shoppers and digital media.

Dissecting “the shopper” can be every bit as complex and nuanced as dissecting “mobile.”