Consumer Engagement

Directly targets moms for first time

Wine and spirits categories are seeing moderate growth while adjusting to trends of consumers trading down and doing more home entertaining.

More companies are starting to look at packaging through the lens of shopper marketing

New loyalty program, P-L with New York-centric imagery hope to connect emotionally with Big Apple shoppers

Older Baby Boomers are the largest, most lucrative -- yet often underserved -- demographic