Chivas Regal Invites Men to Join the 'Brotherhood' Campaign uses SnapTags to drive membership, contest entries Nivea Touts Skincare Expertise Social media, retail activity spread '100 Years' message Aligning the Organization for Shopper Marketing Go Ahead, 'Fence' Me In Consumers react positively to AT&T's geo-fencing pilot, but marketers in general are slow to embrace this newer technology Kroger Gets Plenty of Help in 'Giving Hope' PepsiCo, NFL are key players in breast cancer awareness campaign Game Change The Global Challenge Marketers charged with identifying global opportunities and localizing them Label Me Healthy Retailers say nutrition labeling programs are affecting shopper behavior ConAgra Rolls Out Spicy Snacks Act II reaches Latinos through sampling; Slim Jim 'Dares' consumers Institute to Launch Service to Monitor Digital Advertising First Previous 808 809 810 811 812 Next Last
