Consumer Engagement

Michael Besancon of Whole Foods makes shopping good for you — and the planet

Satisfying simple needs at retail is more complex than ever

Brands that create cravings are the shopper’s best reward

Johnson & Johnson makes shopping better for moms.

Shopper marketing has jelled as a brand-building discipline.

Data analysis closes the chasm between brand messages and shopper behavior.

Break through rational barriers with value beyond price.