Consumer Engagement

Acosta Marketing Group-led cause campaign raises funds for Wounded Warrior Project

Ties reputation as a skincare expert to Clinical Protection line

Coca-Cola launches integrated campaign to support brand extension

Bloom: Fast-growing chain stays relevant by focusing on, winning over the 'value shopper'

Connects with softball players via dedicated campaign

Magnacca: Merchandising at the heart of drug chain's efforts to differentiate by market

With various players doing their own thing, only time will tell if a standardized system is necessary for large-scale adoption