Label Me Healthy Retailers say nutrition labeling programs are affecting shopper behavior Go Ahead, 'Fence' Me In Consumers react positively to AT&T's geo-fencing pilot, but marketers in general are slow to embrace this newer technology Q&A: CVS/pharmacy's Helena Foulkes Goodyear Promotes Tires with Tie-in to 'Cars 2' Activity on revamped website pointed shoppers to retail outlets ConAgra Rolls Out Spicy Snacks Act II reaches Latinos through sampling; Slim Jim 'Dares' consumers Kroger Gets Plenty of Help in 'Giving Hope' PepsiCo, NFL are key players in breast cancer awareness campaign Chivas Regal Invites Men to Join the 'Brotherhood' Campaign uses SnapTags to drive membership, contest entries Institute to Launch Service to Monitor Digital Advertising Game Change Nivea Touts Skincare Expertise Social media, retail activity spread '100 Years' message Banana Boat 'Certifies' Consumers Facebook drives sun care and protection initiative The Global Challenge Marketers charged with identifying global opportunities and localizing them First Previous 723 724 725 726 727 Next Last
