'Check' Your Displays New service strives to help marketers optimize their effectiveness in-store Insights into the Brand Loyalty of Hispanics Study finds that sampling, price promotions will entice this demographic to try new brands By Word of Mouth Brand ambassadors, blogs and social media sites are changing the way brands connect with shoppers Hall of Fame Profile: Evan Anthony Cottonelle Rolls with New Designs Toilet paper line leans on designer roll covers to spur purchase Black Box Wine Creates a Buzz Constellation Brands uses sampling and word of mouth to change perception of boxed wine Sleep Innovations Creates Sleep Destination Shopalong research leads to an interactive Sleep Solutions Center P&G Reinvigorates Ivory Brand Campaign and new packaging target moms with value/simplicity message Unilever Stages Events for Hispanic Market 'Disfruta' program promotes 15 brands through interactive events at West Coast chains Purex Offers Proof to Target Shopper: Mom Henkel brand debuts laundry UltraPacks using 'try it, you'll like it' sampling tactics Rose-Colored Glasses? Dollar General Makes Quite a 'Bracket' First Previous 698 699 700 701 702 Next Last
