Consumer Engagement

CVS provides a personalized alternative to print, but tipping point toward digital is still not here

Works with Quri to identify problems in-store and get them corrected

New packaging, back-to-school promotion increases awareness for Minis

Energizer taps into segment's affinity for boxing and dancing with Xtreme3 razor campaign

Agency executive says 'new manifesto' comprises participative, integrated and trans-media marketing