Kroger, Purina Make It a 'Joyful' Holiday Perrigo Digitally Pushes 'Store Brand Meds' Private-label manufacturer educates consumers about OTC products Nestle Improves on Lack of Execution Works with Quri to identify problems in-store and get them corrected Sunny Delight Brings Chill to C-Stores Company's Veryfine brand targets male shoppers with line extension, sweepstakes ShopRite Makes Merry with Many Manufacturers Sun Products Exposes the 'Inside Dirt' Humorous online videos show Wisk Deep Clean laundry detergentβs benefits Purina Heavily Markets a Lightweight Product Tidy Cats challenges shoppers to 'lift test' cat litter in-store Schick Contest Targets Hispanic Shoppers Energizer taps into segment's affinity for boxing and dancing with Xtreme3 razor campaign Experiential Marketing: Can It Be Localized, Personalized and Scaled Up Affordably? Marketers Face 'Revolutionary Change' Agency executive says 'new manifesto' comprises participative, integrated and trans-media marketing First Previous 669 670 671 672 673 Next Last