Consumer Engagement

Summer-long 'Share a Coke' campaign engages consumers and specific retailers’ shoppers

Shopper marketing exec discusses the activations leveraging manufacturer’s sponsorship

Manufacturer encourages shoppers to buy product, create trick shots and post videos

Revitalized grocery chain says 'It's About Time' and strikes a healthy partnership

Vodka alternative brand targets Millennial males with reformulated product and a new look

'Great American Bacon Cheeseburger' effort leverages popular country singer