Consumer Engagement

Retailer develops marketing programs to help shoppers and align manufacturers

Revamped website, reconfigured circular and shopping lists among the changes

Brand's first fully digital campaign created to get moms talking

With retailer support, U by Kotex educates target consumers via integrated campaign

Campaign tries to 'uplift' female target using various tactics

Executives detail opportunities for suppliers to contribute

Updated packaging and 'Cold Monster' character designed to assist confused shoppers