Consumer Engagement

Consumer insights lead to product rollout across its five antiperspirant brands

The belVita line extension is supported by various tactics from pre-shop to in-store

RB makes in-store fragrance experience a priority for brand re-launch

Twitter-based campaign helps the brand build Super Bowl party buzz

A well-honed omnichannel strategy is no silver bullet, but it can do wonders if brands and retailers understand what they are trying to accomplish.