Consumer Engagement

Comedic referee explains how to make the brand part of game day during college playoffs

Executive lays out plans, expectations during Shopper Marketing Summit presentation

Programmatic, one of those buzzwords that’s difficult to explain and even understand, is particularly relevant to the discipline of shopper marketing, say these handful of experts

P-O-P firm's design solution props up manufacturer's merchandising strategy at Sam's, Costco

General Mills' yogurt brand launches Target-exclusive designs to attract both new and old consumers