Consumer Engagement

Catalina study ranks the most-, least-desired features for mobile shopping apps

Sundial Brands targets multicultural, green and Millennial shoppers with increased distribution in new locations

Social media-based contest supported by Twitter party targets adults who dress up in costume

Spire, Spartan Stores take customer-centric approach and use purchase behavior to target through Facebook and beyond

'Summer Swarm' campaign utilizes Twitter, Instagram, Facebook for photo contest

As awareness and reach for the charity grows, so does Procter & Gamble's participation

Event-based, digitally charged strategy accesses 'shopper' dollars