Consumer Engagement

Consumer insights lead to product rollout across its five antiperspirant brands

Twitter-based campaign helps the brand build Super Bowl party buzz

RB makes in-store fragrance experience a priority for brand re-launch

A well-honed omnichannel strategy is no silver bullet, but it can do wonders if brands and retailers understand what they are trying to accomplish.

Solution providers are sending the signals (via test and learn), but very few shoppers are listening so far