Consumer Engagement

Packaged goods retailers, brands dive into e-commerce

A Q&A with Matt Pierre, General Mills' director of e-commerce

Oracle Data Cloud and various regional grocers discuss relevancy of circulars among today's shoppers

Amer Sports brands choose function over beauty for one-of-a-kind ski boot-fitting station

P&G, Whirlpool use comprehensive digital campaign supported by in-store demos and displays

Manufacturer says ongoing 'Love Your Skin' effort is the biggest collaboration to date with retailer