Consumer Engagement

Mintel's research shows that traditional stores aren’t as appealing to Millennials as specialty retailers

CPG experts weigh in on whether the shopping list is still king for food shoppers and marketers, and the answer is yes – sort of

Wakefern, WSL Strategic Retail executives to discuss topic at Shopper Marketing Summit

Execs share how they drive innovation through digital engagement, data and retail partnerships

Stores host coloring events chainwide, supported by a variety of digital and social activity

Johnson & Johnson incorporates Target's private label into Johnson's product sleeves