King Soopers Kicks a Habit Albertsons Gets Bookish All Roads Lead to Point of Purchase Supermarkets that try to squeeze in as many products and promotions as possible must be aware that too many messages or brands will only confuse shoppers. Tylenol Floor Display Wins Display of the Year Award in OMA Competition Reebok Hip-Hops Into Stores With New Line 'Kangaroo Jack' Hops Into Stores Pete's Pitches 'Lighter Side' for Summer Brew Gambrinus Co. launches its summer campaign with a much better-looking spokesmodel than last year's Kraft Launches Interactive Display for Kool-Aid Hall of Fame Profile: Dan Bracken A Q&A profile of Spalding Sports Worldwide's Dan Bracken Trying Promotes Buying The costs are down and the technology is in place -- now marketers need to exploit the full potential of interactive P-O-P First Previous 1245 1246 1247 1248 1249 Next Last