Sharpie Hits the Road With Hummer Campaign 'Try Me' Tool Packaging Lifts Sales 30% Package color and shape get brand recognition, but a consumer who touches a package might move it from the shelf to the shopping cart. Jim Peters examines the "try-me" strategy of Ridge Tool Co. Game Show Network Plays at GameStop Eckerd Treats with 'Dexter's Laboratory' Kmart Sits Up for Mars, Inc.'s Pet Brands FSI Report: Oct. 26, 2003 Cingular Punts for Football Fans Circle K Takes Coke Drinkers Home Coca-Cola Puts Mattel on Santa's List Quick Poll: Print Advertising Preferred by Most Consumers First Previous 1231 1232 1233 1234 1235 Next Last
