Wal-Mart Chews On Dubble Bubble Contest Coke's GPS Finds Loads of Retailers The Axe House Party A case study from the Promotion Marketing Association's 2004 Reggie Awards Retailer & Consumer Attitudes About In-Store Sampling Results from surveys conducted by Mass Connections Safeway Wants to Give Moms a Break RadioShack Digs Into Soccer Season Kohl's Takes Up Fortune Telling Retailers Milk Dairy Month Campaigns Bayer Pet Meds Campaign Integrates P-O-P, TV Advertising Not Just Child's Play Toy manufacturers juggle cost-effectiveness, how to appeal to mom and junior, differing store requirements and the benefits of licensing First Previous 1201 1202 1203 1204 1205 Next Last
