Consumer Engagement

How Wal-Mart is changing the supermarket business and why it means more work for you

In-store can learn from online about insights.

Executives from Best Buy, True Value, Cadbury Schweppes and other companies disuss the secrets and surprises of getting at consumer insights.

Digital screen media at retail is not just for advertising anymore

A new study reveals eight simple factors driving shopper satisfaction, loyalty and word-of-mouth.

Editor Tim Manners interviews Simon Uwins, CMO of Tesco's Fresh & Easy Neighborhood Market

Five barriers to shopper marketing and how to address them

A new study of shopper culture examines the role of shopping in everyday life.