Beauty

A member-exclusive report on Target’s strategy to win the modern shopper through exclusive partnerships, high-design store formats and elevated merchandising.

Starting July 12, more than 600 stores will feature exclusive products and signature scents, marking a strategic expansion for the fragrance brand.

The limited-edition Boba Cafe collection highlights the brand’s playbook of using exclusive, culturally relevant scents to drive foot traffic to rival big-box retailers.

The P&G-owned beauty brand has added generative AI and predictive modeling capabilities to its 10-year-old Skin Advisor platform.

The Children’s wellness brand ventured beyond wearables for the first time in April, launching insect repellent for babies.

The Versed executive joined Archive.com co-founder and CEO Paul Benigeri last month for a conversation that cut past the metrics to the operational realities of influencer marketing at scale.

The cosmetics company provides entertainment-led content and limited-edition products to leverage the long-running competition series.

The Pepsi Wild Cherry SPF lip gel rollout ties into a trend of drink-flavored lip products and comes as Target looks to expand its sun protection offerings.

The 'Non-Stop' traveling beauty shop redefines a traditional pop-up concept.

Campaign positions the deodorant as the ultimate solution to stay stress-free and dry in corporate environments.

A member-exclusive report rounding up brand and retailer activations tied to this year’s historic international soccer tournament.