Beauty

CTO Brian Franz said the launch marks a pivotal step in the company's ongoing commitment to leveraging technology to elevate consumer experiences.

Four campaigns won OmniShopper Awards in four "Digital" categories.

The beauty company leverages data and emerging tech to improve its speed to market and build more cohesive brand experiences.

The sister-owned oral-care brand leveraged Amazon Ads tools to scale awareness, conversion and loyalty.

Expanding retail media into interactive streaming environments, the beauty brand is the first to use a native live-shopping feature powered by Amazon Ads on Twitch.

Dolce & Gabbana worked with New York-based Duggal Visual Solutions to create a traveling environment for the brand's "Light Blue" fragrance.

We present a case study for this 2025 REGGIE Award winner: Your Style Made Simple.

YouTube and Twitch content creators launched personal care collection Tone exclusively at the mass merchant this summer.

A look back on how the retailer elevated brands in June that support LGBTQ+ causes.

Benefit Cosmetics ran a “Pink Dream” summer sweepstakes at Ulta Beauty awarding 10 winners $10,000 travel vouchers.

We break down the marketing campaign, which included in-store displays, social media plugs and digital ads on Ulta.com.

Digital investments are delivering ROI gains as the company reshapes leadership, market structure and retail partnerships to fuel growth.