Personal Grooming

A locker-room-inspired endcap, holiday gift packs and coordinated e-commerce and social promotions tie the grooming brand and retailer to football fandom throughout the season.

Method’s new limited-edition Artist Collection strengthened key retailer partnerships while targeting self-expressive shoppers.

A member-exclusive report rounding up brand and retailer activations tied to this year’s historic international soccer tournament.

The celebrity hairstylist launched a line of haircare products exclusively at Target in late December.

Haussling is a CPG veteran with experience at Colgate, Campbell Co., General Mills and Hershey.

Unilever tied into the designation of April as Earth Month with a bulk-purchase incentive at Meijer tied to a donation to the Alliance for the Great Lakes.

The Shop, a line of men’s grooming products inspired by the YouTube and HBO interview show of the same name, launched exclusively at Walmart on April 1.

Direct-to-consumer whole body deodorant brand Lume brought its Mando line for men exclusively to Target in March for its brick-and-mortar debut.

L’Oreal Paris launched a new Elvive Hyaluron + Pure haircare line exclusively at Walmart in February.

Actor and wrestler Dwayne “The Rock” Johnson launched his Papatui men’s personal care brand exclusively at Target stores on March 10.

The men’s grooming brand rolled out to 3,000 Walmart stores in January with an exclusive new combo pack.

DTC personal care brand Athena Club launched a set of limited-edition razors exclusively at Target in November through a licensing deal with Warner Bros.’ “Barbie.”