Fragrance

Singer Hailee Steinfeld fronts an omnichannel campaign designed to deliver a sensorial fragrance experience for shoppers. 

Starting July 12, more than 600 stores will feature exclusive products and signature scents, marking a strategic expansion for the fragrance brand.

The collaboration brings beauty brand discovery to a broader audience, starting in the Southeast.

DTC fragrance brand Snif launched a Secret Menu line of fragrances exclusively at Ulta Beauty in February as part of an ongoing partnership with the retailer.

CTO Brian Franz said the launch marks a pivotal step in the company's ongoing commitment to leveraging technology to elevate consumer experiences.

Dolce & Gabbana worked with New York-based Duggal Visual Solutions to create a traveling environment for the brand's "Light Blue" fragrance.

We break down the marketing campaign, which included in-store displays, social media plugs and digital ads on Ulta.com.

Better World Fragrance House, a brand from five-time Grammy-winning rapper Drake, launched a Summer Mink scent exclusively at Ulta Beauty in May as part of an ongoing partnership.

The prestige brand's shop includes a virtual foundation tool that's exclusive to Amazon.

Rabanne took its shiny gold traveling consumer experience to the retailer to introduce and promote its prestige, vegan products through a celebrity makeup artist appearance and demos.