Rabanne took its shiny gold traveling consumer experience to the retailer to introduce and promote its prestige, vegan products through a celebrity makeup artist appearance and demos.
Hermes, Dior and Dermalogica are among the brands to offer in-store experiences and services at Rennai, a retail store opening in August at a mixed-use development in Montreal.
The NPD Group shares insights into the booming prestige beauty category, others look closely at the buying mindset and habits of the sustainably conscious and … the drunk.
Unilever’s Axe is promoting the February launch of its premium Fine Fragrance Collection by partnering with rapper Lil Baby on a virtual experience and manga available exclusively to Walmart shoppers.
The Minneapolis-based printing company was recognized for packaging it created for four fragrances in Ulta Beauty’s private-label Eau de Toilette purse sprays collection.
