Beauty

We break down the marketing plan for Unilever’s Dove Garden Tea Party collection exclusively sold at Target.

From Project Gigaton to new packaging rollouts, the CPG giant is aligning innovation with retailer climate goals.

The activation blends brand history with interactive elements to reinforce loyalty and generate shareable content.

Better World Fragrance House, a brand from five-time Grammy-winning rapper Drake, launched a Summer Mink scent exclusively at Ulta Beauty in May as part of an ongoing partnership.

ColourPop Cosmetics tied in to the May 23 theatrical release of Disney’s "Lilo & Stitch" by launching a line of licensed products at Ulta Beauty as part of an ongoing partnership with the retailer.

Walgreens tied in to National Nail Polish Day (June 1) by uniting four brands for in-store offers May 29-31.

The retailer builds on Cecred partnership with omnichannel “Get the Look” activation tied to the Cowboy Carter Tour.

Limited-edition collaborations, Pride Month and TikTok trends lit up the aisles in June.

Revolution Beauty leveraged the 30th anniversary of Paramount Pictures’ “Clueless” by launching a makeup collection exclusively at Walmart in May.

The new digital experience brings together consumer insights, shoppable Pinterest boards and influencer activations.

P2PI takes a deep dive with CVS Media Exchange's Parbinder Dhariwal on why the RMN decided to partner with Reddit and how the collaboration will help brands connect with shoppers in a meaningful, contextually relevant way.

The platform provides consumers with personalized, science-driven recommendations.