WSL's Joi Pratt and Nestlé Health Science's Chuck Meyer-Hanover discuss the values that influence how Gen Z consumers shop and insights into how these consumers manage their health
Jennifer Lopez's beauty brand teamed up with TalkShopLive in December to launch a shoppable video in partnership with Vogue's "Beauty Secrets" video series.
Just before the new year, NYX launched a Roblox experience enabling users to explore the brand's spring 2023 collection in a “dream-like interactive space.”
Tween beauty brand Petite 'n Pretty leveraged the likeness of a popular Gen Z influencer to promote its entry at Ulta stores during a pop-up event in California.
NielsenIQ looks into the state of the category and how CPG brands can take an attribute-driven approach to target consumers as their needs and purchasing patterns evolve.
