Beauty

Inspired by TikTok sensation Sailing with Phoenix, the activation invites developers to build original games tied to boldness and adventure.

Ulta Beauty is spotlighting the launch of Kylie Cosmetics’ Cosmic by Kylie Jenner 2.0 as part of an ongoing partnership with Jenner’s direct-to-consumer brand.

A pilot program in select stores offers shopper guidance and sampling experiences during “The Beauty Event.” It's Walmart’s latest move to elevate the beauty category.

L’Oreal CEO Nicolas Hieronimus highlighted the challenges CPGs continue to face with anti-theft devices in retail stores.

Framed signage and displays marked the March launch of the cosmetics brand at more than 600 Ulta stores and online as it expands beyond Sephora.

The Coty Inc. beauty brand launched a scented Syrup Collection of its Insta-Dri nail polish exclusively at Ulta Beauty in February.

L’Oreal’s use of generative AI technology is taking the concept creation timeline from weeks to days. Learn more.

We offer a close look inside the store to showcase how the retailer is highlighting its biggest prestige hair launch to date.

Explore how retailers are elevating the category with increasingly competitive annual spring sales.