Audio/Visual (AV)

CVS Health is all in on in-store retail media, stressed Parbinder Dhariwal, VP, general manager, at CVS Media Exchange (CMX), during a breakfast discussion at CES in Las Vegas.

Sprite Vanilla Frost SKUs received secondary merchandising space on an account-specific floorstand.

One campaign won an OmniShopper Award in the "Packaging" category.

Brands have long found ways to draw attention to new product launches with their retailer partners, both in-store, out-of-store and digitally. Here we showcase some notable efforts.

The Ontario retailer/distributor is installing screens at seven locations.

The offering from Perion Network helps publishers' advertisers deliver AI-driven, omnichannel retail media campaigns.

CVS Health, 7-Eleven, Grocery TV and others shared retail media-related advancements, collaborations and other news and perspectives during the month.

Instacart, 7-Eleven, Kroger, Metro and others unveiled store initiatives, updates and studies during the month.

P2PI chats with Stratacache's Chris Riegel on location at Retail Media Summit UK in London.

The first and only Outlandish store provides space for content creators and brands to broadcast live shopping events and for shoppers to explore popular and viral products.

The partners will start piloting this joint in-store solution in multiple retail locations across the U.S. in early 2025.

Programmatic audio ads are available to select ad partners in more than 6,900 stores across the U.S. — with additional locations coming.