Wovenmedia, Magnetic 3D Launch 'Holographic' Content Solution for RMNs
In-store retail media solutions provider Wovenmedia has partnered with Magnetic 3D, a holographic 3D display solutions firm, to launch and roll out an end-to-end solution that allows retailer media networks to incorporate holographic 3D content on screens in physical stores.
Wovenmedia integrated its Content Management System (CMS) with Magnetic 3D’s Glasses-Free 3D platform to create the immersive experience for in-store screens. The collaboration also “more widely enables next-generation” 3D digital signage solutions to be deployed at scale, according to a joint media release.
Magnetic 3D says its proprietary technology includes commercial-grade LCD monitors, as well as custom optics and electronics that enable 3D visuals without requiring viewers to wear 3D glasses or VR/AR headsets — or as the company states on its website — “The TV wears the glasses instead of the viewer.”
The company’s “All-in-One” Wildfire DS Series 3D monitors range from 23 inches to 100 inches, and they ship with an embedded Android media player integrated with Wovenmedia’s CMS through a unique API. The solution gives RMN operators total control of glasses-free 3D displays and 3D content, including real-time switching between 2D and 3D experiences.
“With our joint platform retailers can significantly elevate the in-store customer experience, and brands can create more effective campaigns that drive awareness and increase sales at the point of purchase,” Susie Opare-Abetia, founder and CEO of Wovenmedia, said in the release.
“We’re thrilled to have standardized on Wovenmedia’s platform as our preferred CMS partner for bringing immersive 3D experiences to shoppers at scale,” added Tom Zerega, CEO of Magnetic 3D. “We believe this unique offering will be a significant differentiator for retailers deploying in-store RMNs and point-of-sale marketing campaigns as a way to captivate and delight shoppers on their journey with ‘holographic’ 3D content that amplifies engagement and elevates sales.”
Wovenmedia and Magnetic 3D plan to start piloting this joint solution in multiple retail locations across the U.S. in early 2025.