Andrew Lipsman will kick off the Sept. 12 event with an insights-driven presentation on the future of in-store advertising and how it’s overtaking linear TV.
Walmart Connect is the conduit for all brand advertising on Walmart-owned and external sites, as well as for brand placements during live streaming through Walmart Live.
The grocer is an early adopter of Grocery TV’s new retail media solutions, which serve health-related information and brand advertising to shoppers near the pharmacy counter.