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Lowe’s Introduces In-Store & Virtual Experiences


Home improvement retailer Lowe’s is introducing in-person and virtual experiences for the return of its “SpringFest” event. Lowe’s will roll out enhanced experiences and workshops, special deals on essential spring products, and an initiative to bring more plants into the world leading up to Earth Day on April 22, according to a recent news release from the retailer.

"Our customers look forward to their first spring trip to Lowe's, as that's the unofficial start to the season for them," said Marisa Thalberg, executive vice president, chief brand and marketing officer, in the release. "This year, Lowe's is proving that the possibilities of spring at home have only just begun with an all-new SpringFest in-store experience and everything that our customers need to step outside and kick off the season."

Lowe’s invited consumers to post a tulip emoji alongside #SeedingSpring on social media on the first day of spring, March 20. The retailer promised that for every post made, it would share a “real-life seed” with consumers ahead of Earth Day — including surprising shoppers with “seed giveaways” at select in-store locations and by planting new plants and flowers in Lowe's Charlotte, N.C., hometown community initiative.

Lowe's second annual SpringFest event returns online and in-store April 7 through May 4, and will comprise 30-minute in-store lawn and garden "walking tours" with Lowe's Red Vest store associates and special deals on spring essentials. “SpringFestival Garden Tours” will be offered three times per day every Tuesday and Thursday, starting April 19. Shoppers can register for a time slot beginning April 7 at, and browse special offers, such as $100 off select EGO mowers.

In addition, Lowe’s is inviting shoppers looking to refresh their DIY skills to register for upcoming projects like "How to Build and Plant a Raised Garden Bed" and "How to Create a Beautiful Lawn" at DIY-U by Lowe's — the retailer's new shoppable learning platform for livestream and in-store workshops — throughout the season.

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