Keen Decision Systems

Learn about 30 marketers who are shaping the evolution of retail media and advancing connected commerce across the path to purchase.

Through our fourth annual program, we're proud to reveal the top 30 commerce marketers pioneering retail media.

New research highlights a shift toward high-efficiency channels and a cautious approach to AI investments amid economic uncertainty.

In this on-demand webinar, executives from Glanbia, Tree Top, and Keen Decision Systems discuss how to run marketing with an end-to-end, GM-style mindset by setting profit guardrails, balancing investment tradeoffs and linking forecasts directly to in-market signals and P&L outcomes.

Learn how leading teams are running marketing with an end-to-end, GM-style mindset.

Keen Decision Systems' Mike Chiasson shares his data-backed perspective on where investment is heading and how to make confident, strategic moves in an uncertain market.

Programming emphasized action over abstraction and underscored a shared push toward real-world execution. Explore key themes and highlights from the event.

Industry leaders argue the future of growth depends on connecting marketing, supply chain and finance inside unified AI planning systems.

BirdDog and Keen Decision Systems identify how mid-market companies are allocating budgets, adopting tactics and seeing the strongest returns.

BirdDog's Shaun Brown shares research findings and best practices for investment.