Empire Co.’s Loyalty Program Launches Holiday Gift Card Campaigns
Empire Co. Ltd.’s Scene+ loyalty program launched two holiday campaigns in November.
Empire, the parent company of Canadian grocer Sobeys, unveiled a “Window Wonderland” program on Nov. 22 at all its banners (save for Marche Bonichoix, Farm Boy and Longo’s) centered around gift cards. Special offers from Scene+ partners across several categories, including grocery, dining, shopping, travel, movies and entertainment, let shoppers buy gift cards and earn loyalty points as they spend.
A Black Friday promotion offered discounts and bonus points from partners, including up to 40% discounts and triple rewards on Scene+ Travel bookings through Expedia and 3,500 bonus points when buying a one-year CineClub membership from Cineplex, available through Dec. 4 and Dec. 2, respectively. (One thousand Scene+ points can be redeemed for 10 Canadian dollars at participating stores, including Empire grocery and pharmacy banners.)
A survey conducted by Retail Council of Canada and Leger determined 42% of Canadians found gift cards to be a flexible holiday gift option. In the same survey, respondents named holiday home entertaining — particularly, food and alcohol — as a top category for seasonal spending.
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To make holiday shopping easier, Scene+ is offering more than 60 gift card options, including the Grocery Essentials Gift Card, Home Hardware, TJX and others, available in-store at 11 Empire banners as well as online.
The Grocery Essentials Gift Card are available in several designs under themes such as “Just Because,” “Holidays,” “Celebration” and more.
Shoppers also receive personalized offers such as 10% back in points on select gift card redemptions.
"Canadians appreciate personalization, selection and value, when shopping during the holidays," Candice Troupe, SVP, marketing and partnerships at Scene+, said in a media release. "With our variety of gift cards and partner offers, members can be sure they’ll find the perfect gift for their loved ones and something special just for them."