Sobeys Expands Electronic Shelf Label Installation After a 50-store trial, the Canadian grocer has ordered 5 million digital tags. Empire to Open More Stores in 2025 The parent company of Canadian grocer Sobeys also plans to continue investing in data, e-commerce and owned brands. Empire Co.’s Loyalty Program Launches Holiday Gift Card Campaigns Shoppers can earn points on partner promotions. Empire Expands Home Delivery Through Instacart, Uber Eats Partnerships Ontario customers can order delivery from Sobeys, Farm Boy, Longo's and FreshCo banners, with a nationwide rollout to follow. Sobeys Campaign Feeds Olympic Dreams The Canadian retailer activated its sponsorship of Team Canada at the 2024 Paris Olympic and Paralympic Games with its third “Feed the Dream” campaign. Empire Expands Partnership With FoodHero to Reduce Waste Food waste app users can shop discounted foods at hundreds of Canadian stores. Empire Dials Back E-Commerce Plans to Focus on Bottom Line The Canadian retailer is also cutting its mutual exclusivity with Ocado. Safeway to Blow Out of the Windy City