Empire Co., Ltd.

Partnering with Empire Media+, Kraft Heinz used its "Summer of Savings" campaign to prove how a synchronized, multi-touchpoint strategy drives conversions at the shelf.

The ad spot celebrates the retailer’s “100% Canadian” operations.

Recent trends, in-store inspiration, campaign activity and member Q&A with LPi Group.

The majority of those stores will be discount supermarkets.

Q1 2026 trends, tactics and standout activations.

Partnership marks one of the delivery company’s largest grocery expansions in Canada.

The Canadian grocer will deploy Pricer technology in hundreds of stores.

The deal marks the company’s entry into the province’s discount and warehouse food market.

Company CEO Pierre St-Laurent names new team.

Sandra Sanderson is set to retire in July.

Sobeys' parent company will continue the service in Ontario and Quebec, and team with third-party partners such as DoorDash to keep e-commerce services intact in Western Canada.

St-Laurent succeeds Michael Medline, who announced plans to retire earlier this year.